Minimalist Beauty

Simplify what it takes to get ready.

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Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

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Bestsellers

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The Minimalist

Perfecting Complexion Stick
$38
$38

Flush Balm

Cheek Color
$30
$30

Signature Lip Liner

Sheer Liner
$24
$24

Brush No. 2

Eyeshadow Brush
$20
$20

The Prep Set

Skin & Complexion
$146 $124
$146 $124
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The Sets

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Five Minute Morning

The Core Collection
$206 $176
$206 $176

The Lip Duo

Lip Essentials
$48 $44
$48 $44

The Prep Set

Skin & Complexion
$146 $124
$146 $124

The Great Skin Duo

Skincare Essentials
$76 $68
$76 $68
The Sets
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Five Minute Morning

The Core Collection
$206 $176
$206 $176

The Lip Duo

Lip Essentials
$48 $44
$48 $44

The Prep Set

Skin & Complexion
$146 $124
$146 $124

The Eye Set

Eye & Brow
$118 $108
$118 $108

The Brow Duo

Brow Essentials
$48 $44
$48 $44

The Signature Bag

Reusable, washable, and made to last. Get it free with your first order.

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MERIT is a makeup minimalist’s dream.
Allure
MERIT [is] bringing luxury back to minimalism.
Instyle
A shift to minimalist beauty is liberating.
Forbes